Published on: 24th February 2026

In this episode of The Last 10%, host Dallas Burnett interviews Tom Freiling, chairman and CEO of the Fryling Agency, a three-time founder and longtime publishing entrepreneur whose company published Burnett’s book Lift. Freiling shares how he launched his first company around 1999–2000 after spotting the opportunity in print-on-demand technology, then built and later sold it to a public company while staying on to run it. Drawing on decades of collaborating with high-profile clients (including NBA players, U.S. Senators, and Grammy-winning artists), he explains common storytelling mistakes in writing and communication. Freiling argues that books remain the strongest tool for credibility, influence, longevity, and legacy, and Burnett shares examples of his own book’s ripple effects. If you are looking for some great advice from a seasoned entrepreneur, you don’t want to miss this episode!

For more information on Freiling Agency, click here.